Tuesday, 30 September 2014

Target audience

Readers,

Today I am going to talk about the target audience of our film/products and how we decided to do this.

As you all know we have decided to make the genre of the products HORROR and to make the codes and conventions of the genre understood by the audience (you) we have to look at what is needed in the products and who we are aiming them at (target market/audience).

General codes and conventions of the genre horror are:

  • Darkness
  • Terror
  • Provoke hidden or inner fears
  • Intense music to create drama + tension
  • Enigma (what's going to happen next)
  • Strange/mysterious person or threat 
We want to add as many of these codes and convention into our trailer as possible so that the genre is recognised easily by the viewers. Robert Stam (genre theorist) said that genres can be categorised or defined on certain things, these are:

  1. Story content
  2. Literature
  3. Budget (Block busters or Indy films)
  4. Artistic status
  5. Racial identity
  6. Location
  7. Sexual orientation
This can be definitely said for our trailer. The location of our set (school) defines/shapes the genre as we are at an all girls boarding school set in the middle of now where in a very large Victorian building. These factors limit us to the genres we could do but we both liked the idea of horror as it is very versatile.

The target market/audience for my product would be ranging between the ages or 14-35 year olds who enjoy the adrenaline rush and the sense of the unknown in a film. To target my audience I would 'play' on their emotions and create an enigma to increase the tension and then finally reveal the enigma (mystery person or monster) at the ultimate moment to produce an emotional reaction from the audience.

Thanks everyone and next time we will have the storyboard of the film trailer posted up!

Phoebe

Monday, 29 September 2014

Textual Analysis of a Horror Film Trailer

Readers,

I decided to make a textual analysis of the trailer of 'Deliver Us From Evil' (2014).




Story line:

The film is about a cop in New York called Ralph Sarchie who investigates paranormal disturbances on the sidelines of his normal career as a cop. The trailer begins with an escaped woman who is found at the zoo, digging and scratching at the ground until her hands bleed. She is taken to a mental asylum where the demon possessing her spreads to everyone in the asylum. Ralph Sarchie is forced to make alliances with a priest who practises in exorcism in order to keep control of the demon force.

Representation:

The hero of the film is Ralph who is unintentionally responsible in the first place for the spread of the demonic force.

The villain is the demonic force which possess everyone at the asylum.

Genre and Production Company:

The genre is horror and the film is produced by Screen Gems and Jerry Bruckheimer films. This is an unlikely film from Jerry Bruckheimer who tends to be in association with Disney, making much less horrific films like Pirates of The Caribbean.

Screen gems frequently produce horror films for example: The Exorcism of Emily Rose.
















Mise-en-scene:

Sound:

The start of the trailer has no sound apart from the diegetic sounds of the thunderstorm in the city. A narrative begins over the top which the main character, Ralph Sarchie, says. He narrates his story with silent parts that build up the tension. One of the tense parts of the trailer is when Ralph Sarchie's daughter has a toy owl and it tweets without being touched. There is no music in the background to create the tension. The trailer ends with a possessed man using Ralph's child's voice to scare him.

Camera work:

The camera work in this trailer consists of close ups and long shots which display the emotions of the more 'human' characters in the film. The shots also display the emotionless people who are possessed.

Editing:

The editing is fast paced to create suspense. The cuts are in time with the sound and after every cut there is a second of a black screen which also helps build tension.




Beth






Saturday, 27 September 2014

Timeline of a horror film trailer

Readers,

The horror film trailer I have decided to do is Mama. The film was released 18th Jan 2013 in the USA. The budget for the film was $20,000,000 and the box office takings in the USA alone were $71,588, 220. The running time to the film was 100 minutes.


Today I'm going to tell you the running order of the titles in the film trailer and the timeframe in which they come to be apparent. 


Timeline:
0:04 - Universal studios graphic
0:06 - Footage
0:11 - Presented by Guillermo Del Toro title
0:13 - Footage
0:18 - Creator of Pan's Labyrith title
0:20 - Voice over from psychologist
0:21 - Footage
1:18 - This January title
1:19 - Footage
2:00 - Academy award Nominee Jessica Chastain title
2:01 - Footage
2:22 - MAMA title graphic
2:27 - Coming soon title

The trailer is only 2:28. This is a standard length for any trailer is to be anything from 2 minutes to 3 minutes whether it is a horror film or not.

Phoebe

Textural analysis of The Possession trailer

Readers,

Today I am going to explain The Possession film/trailer with four titles:
Story, Representation, Genre and Media language.


Story:
The overall story is from the families point of view and the problems that happen to them. The youngest child (Emily/ Em) finds a wooden box at a car boot sale and instantly wants to buy it. The box has inscriptions and rattles like there is something inside it but the father can't open it. Em is able to open the box out of curiosity and bad things start to happen, supernatural things..... Her dad wants to help her so finds someone that can understand the inscriptions on the box. Emily starts hurting her family by stabbing her father with a fork in his hand. The parents are very concerned about Em so they get an MRI scan to see what's going on but they see something else.... Something is inside her with glowing eyes.... Emily looks down her throat and two fingers are trying to crawl their way out.

Representation:
The hero of the film is the father as he is the one who tries to fix everything that he feels is his fault as he aloud her to buy the box at the car boot sale.
The villain in this is Emily/ the demon inside her. Emily is also the victim as she can't control what she is doing to others around her.
The other people in the film are the Mother and other daughter who are smaller parts but show that this is a family trying to help their daughter.

Genre:
The genre of the film is horror as it is based around supernatural occurrences that terrify the family. The two production companies are Ghost House Pictures (very LARGE company) and North Box Productions (very SMALL company). North Box have only done one large blockbuster which was this film (The Possession) they normally do smaller Indie films. Where as Ghost House has many large horror films to its name, like: Messenger 2, Poltergeist and many more.




Media language:

Mise-en-scene:
To name all of the props, costumes and lighting would take forever as it is a full film and there are so many to name, so I am going to name the important aspects and items in the film.

The film trailer starts off at the mothers house where the father is coming to pick the children up to go to his. The two parents are obviously separated as the father says he will bring the two girls back on Sunday. The first trailer scene is of the children going with their father to his house in a car wearing comfortable clothing and homely props around them.
The next scene is of the father and the two girls at a car boot sale and Emily (the youngest) is attracted to a wooden box that has inscriptions on it. This scene is in natural light as it is outside.
The next couple of scenes are either in the dark (bad things start to happen) with street lights outside to eliminate the families faces or uses natural light to indicate that it is the day time. The costumes of all the family are causal clothes indicating they are having a relaxing weekend together.
When Emily's personality starts to change her father finds help from a Synagogue. The Jewish men are in Jewish entire with is long black robes and a Kippah (small circular hat).
The family get worried about Emily so take her to a hospital to have an MRI scan. The costumes and props are typical for a hospital. The lighting is from incident lighting which is from the halogen lights in the hospital.
The last main costume is Emily's white night dress. This is featured regally when she is possessed, this usually happens at night.

Sound:
The music of the trailer starts off light and sees like there is nothing wrong when in the long opening sequences. There are ambient noises throughout the trailer e.g. closing of doors, pizza van wheel screech and the rattle of the box. In a couple of scenes before we see Emily eating her pancakes, we hear the non-diegetic sound of the fork picking up the pieces of pancake. This constant slow rhythm of sound gives the sense that something is coming and as the noise gets faster we realise that the 'thing' whatever it is, is about to happen. Vocal dialogue is used throughout by the family and other characters. The music turns dark and scary when bad things happen. The faster the editing the more dramatic the music. To increase the horror aspect whispered singing with piano chords and an electric guitar riff (same notes played over and over again) in the bass is used to create tension.

Shots:
The trailer uses a wide range of shots to show different aspects of the film and draws attention to certain objects. The close up shots are to show someones emotions or to show something important e.g. the box. An establishing shot is used to show the audience where the film is set right at the start. Point of view shots are used to see from Emily's POV to the box and how entranced she is the box.

Editing:
The editing used in the trailer are: shot, reaction shot <-- this is when the characters are having a convocation so the audience can see the reaction of both people. Fading in and out are used a lot in this trailer and used the colour black whether fading in or out. Fast editing is used for the majority of the film to increase the tension.

All these aspects of the film add to the acting from the actors, as they intensify the tension and the sense of the unknown.

Phoebe


Wednesday, 24 September 2014

Top Ten Horror Film Production Companies

We decided to do some research on the top ten horror film companies to see whether they had any links with the films that they support.

We found these:


Benderspink-

Previous films: The Ring (2002), The Butterfly Effect (2004)Insanitrarium (2008)Kill Theory (2008)
Upcoming films: The Last Voyage of Demter (2013), Indelible (2012) Info about the company: BenderSpink is a film production and management company created by partners Chris Bender and J.C. Spink in 1998.




Blumhouse Productions-
Previous films: Paranormal ActivityInsidiousSinister, The PurgeDark Skies
Upcoming films: Ouija, Paranormal Activity 5, The Purge 2, Horror Camp
Info about the company: Blumhouse Productions is an American movie production company, founded and run by Jason Blum. Blumhouse produces micro and low-budget genre movies like the Paranormal Activity, Insidious, and Sinister franchises.


Circle of Confusion-
Previous films: S&ManSenselessVanishing on Seventh Street
Projects in development: The Kitchen SinkThe GatekeeperDriving While DeadBlood of the Innocent



Dark Castle Entertainment- 
Previous films: Thirteen GhostsGothikaHouse of Wax, The ReapingOrphanThe Apparition
Projects in development: DemonologistWxyzThe SummonerI Saw What You DidBad Ronald

Ghost House Pictures-
Previous films: The GrudgeThe BoogeymanThe Messengers30 Days of NightDrag Me to HellThe PosessionEvil Dead
Projects in development: PoltergeistThe SitterThis ManBurst 3DThe Casebook of Victor Frankenstein

Platinum Dunes-
Previous films: The Texas Chainsaw MassacreThe Amityville HorrorThe Hitcher, The UnbornFriday the 13thNightmare on Elm StreetThe Purge 
Projects in development: OuijaThe Monster SquadThe Birds, The Butcherhouse Chronicle


Rogue Pictures-
Previous films: Seed of ChuckyCry WolfThe Return,The StrangersThe UnbornMy Soul to Take
Projects in development: Half to DeathThe Strangers 2,WhiteSacrilegeFaces of Death

Twisted Pictures-
Previous films: SawSaw II-VISaw 3DDead SilenceThe TorturedMother’s Day
Projects in development: ScannersWichitaThe PlantationThe Body Snatcher


Vertigo Entertainment-
Previous films: The GrudgeRing 2Dark WaterShutter, QuarantineThe UninvitedThe Incident
Projects in development: HiddenThe Woman in Black: Angel of DeathIt (Parts 1 and 2)In a Dark Place


Worth Mentioning:

Arcade Films:

Previous films: The Last Exorcism Part 2
Projects in development: Psycho Killer, The Sacrament

Sunny Field Entertainment:

Previous films: None
Projects in development: Tape 4, Patrol, Dead Island, Blackout

The Safran Company:

Previous films: The Conjuring, ATM
Projects in development: The Atticus Institute  


Having looked at these companies, we watched some trailers on YouTube for the films but found that they were too high budget ideas for our coursework ideas.

Beth

Friday, 19 September 2014

Genre traits

Readers,

The genre, horror is made up of several identifiable traits that films have in common.
These are:
  • Creepy song/happy music turns bad
  • Fast editing
  • Dark/at night
  • Monsters/fictional terrifying characters
  • Plays on fears > monsters under the bed
  • Super natural
  • Death and gore
  • Concealed faces/masks
Every horror film that has ever been made has at lease 2 of these traits in it to create the sense of the unknown and fear factor to the audience.

We will be using some of these factors in our own trailer.

Phoebe

Research of a film director I admire

Readers,

We have decided to make a film trailer in the genre of Horror for our A2 coursework. I have decided to research the Hollywood giant Tim Burton and his influences for his work.


His early film career was fueled by a huge amount of good luck, but its his talent and originality that have kept him at the top of the Hollywood ladder. Tim Burton began drawing at an early age, going on to attend the California Institute of the Arts studying animation after being awarded a fellowship from Disney, for whom he went to work for. Burton found that the normal Disney film he worked on (The fox and the hound 1981). Disney let him have the freedom to work on his own personal projects. The supernatural comedy (Beetlejuice 1988), which was hugely successful. This led to Burton being trusted with the expensive film Batman (1989). This was the most successful film of all time, and gave him huge influence in Hollywood. Edward Scissorhands (1990) saw him at the peak of his creative power. He established a good link to the actor Johnny Depp.

Nowadays horror films are all high class, glossy and have huge budgets of millions of dollars. We, on the other hand can’t do this, as we do not have any money to spend and no expensive equipment. So we have decided to look into indie horror films and see how they make good quality films without having the money to spend. We were drawn to the film “Paranormal activity”. This film was done on a budget of only $11,000 with 5 people in the whole cast. A handheld camera was used to give the impression of amateur filming. This didn't distract from the gripping and terrifying atmosphere. The “hand held camera” element made the film more realistic to the therefore the audience are more likely to be convinced by it. 



Phoebe