Our target audience has to tie in with our genre. Obviously we aren't going to target children with a horror genre so our main target audience is teenagers to adults.
We decided this by looking at the ratings on most horror movies and none were under a 12 just because of the premise of the film. We aimed our product at teenagers because they'd be able to relate to the girls at the school.
We also chose to film at a boarding school because we were very limited for our locations as we had no budget. The setting was perfect, as you can see from our location shots as it is a gothic stately home.
We found out that the usual age for someone to watch a horror movie is between 15 - 25, this is because horror movies give teenagers the rush they're looking for in their teen years.
Overall horror films are aimed at the working class community. This is because you can gain the level of thrill and excitement for a relatively cheap price. Paranormal Activity (2007) is a prime example of this. If the higher class watch horror films they are usually a sub genre in another film such as a romance genre.
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